Best meta tag for SEO

Best meta tag for SEO

Meta tag optimization is the best way to give your website information to search engines like Google, Bing, etc. The seo meta tag is one of the most important elements that should be applied on your website or blog as the most basic on-page SEO optimization step.

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If simplified, a meta tag is a set of HTML code installed on a website or blog written in the <head> section to help search engines or social media find the complete summary. the content of a website.

Definition of meta tag: What is a meta tag?


The meta tag is the part of the HTML tag that describes the content of your page for search engines and website visitors. Meta tags only appear in the page's code and anyone can check them through the source code (Ctrl + U).

seo tags examples
Meta website

The meta tag can affect how users see your site in search results and whether or not they actually click through to your site.

Each platform has different solutions to add Meta tags, like WordPress has free plugins for you to choose from, for example: All in One SEO Pack, Yoast SEO ... And Blogger, we have to add it with HTML.

How to check the Meta tag on a website

If you want to test the Meta tags for any page, just right click anywhere on the page and choose “View Page Source”. You can also use tools like SEMrush (specifically SEMrush Audit Tool) and Screaming Frog to check Meta tags on any web page.

The most important meta tags for SEO in 2021

In my opinion, there will be 8 main meta tags below
  1. Title tag
  2. Meta description
  3. Canonical Tag
  4. Alternative text (Alt) Tag
  5. Robots meta tag
  6. Social Media Meta Tags (Open Graph and Twitter Cards)
  7. Header tags
  8. Responsive Design Meta Tag

Title tag

The Title tag is the first HTML element that designates your website to search engines and to visitors. Title tag supports all browsers including Chrome, Firefox, Safari, etc.

The title tag is always in the <head> section of your website.

Title tag example:
<head>
<title> This is Title Sample </title>
</head>

Optimal Title Tag Length: Google typically displays 55-64 characters (Recommended to be under 60 characters)

meta tag themerum.com
Meta tag by Themerum.com

The title tag is the second most important on-page factor for SEO, after content. - MOZ -

Meta description


A meta description is an HTML element that summarizes your website. Search engines usually display the Meta description in the search results below your Title.

Example of a Meta description
<head>
<meta name = "description" content = "This is a meta description sample. We can add up to 160 characters.">
</head>
Google doesn't use Meta descriptions for rankings; however, it has a big impact on your page's CTR as it shows up in search results.

Canonical Tag


The Canonical tag is an HTML link tag with the attribute "rel = canonical" used if you have a single page URL with the same content as multiple other page URLs.

By implementing the Canonical tag in HTML, it tells search engines that this URL is the main page and avoids indexing of other duplicate page URLs.

Canonical Tag example
<link rel = "canonical" href = "http://example.com/" />

Multiple URLs:

  • http://www.example.com
  • https://www.example.com
  • http://example.com
  • http://example.com/index.php

Google considers all of the above URLs as duplicate versions of the Homepage. And to fix this problem, canonical tag (rel = canonical) was invented.

Alternative text (Alt) Tag


Alt tags are important for any image, as search engines cannot read them, so you need to add appropriate alt text to images so search engines can look at them.

Example of Alt
<img src="http://example.com/xyz.jpg" alt="xyz"/>

Robots Meta tag


The Robots Meta tag is an HTML tag that provides web crawlers instructions for whether a web page is to be indexed or not.

The Meta Robots tag has four main values ​​for search engine crawlers:

  • FOLLOW: A search engine crawler will track all the links within that website.
  • INDEX: Search engine crawlers will index the entire web page.
  • NOFOLLOW: Search engine crawlers will NOT track the page and any links within that site.
  • NOINDEX: Search engine crawlers will NOT index that site.

Robots Meta tag example
  • <meta name="robots" content="noindex, nofollow"> – Means not to index or track this website.
  • <meta name="robots" content="index, follow"> – Means to index and track this website.

Note: The robot meta tag should be placed in the <head> section of your website.

Social Media Meta Tags (Open Graph and Twitter Cards)


Open Graph Tags:

The Open Graph Meta Tag is designed to promote integration between Facebook, LinkedIn, Google, and website URLs that you have shared on these platforms.

Here's an example of how Open Graph tags look like in standard HTML:
<meta property="og:type" content="article"/>

<meta property="og:title" content="TITLE OF YOUR POST OR PAGE"/>

<meta property="og:description" content="DESCRIPTION OF PAGE CONTENT"/>

<meta property="og:image" content="LINK TO THE IMAGE FILE"/>

<meta property="og:url" content="PERMALINK"/>

<meta property="og:site_name" content="SITE NAME"/>

Twitter Cards

Twitter tags work in a similar way to the Open Graph, except that you add these special Meta tags just for Twitter. Twitter will use these tags to enhance your page's visibility when shared on their platform.

Here's an example of how a Twitter tag looks in standard HTML:
<meta name="twitter:title" content="TITLE OF POST OR PAGE"/>

<meta name="twitter:description" content="DESCRIPTION OF PAGE CONTENT"/>

<meta name="twitter:image" content="LINK TO IMAGE"/>

<meta name="twitter:site" content="@USERNAME"/>

<meta name="twitter:creator" content="@USERNAME"/>

This is when both of the above tags are added to the website:

open-graph-and-twitter-cards

Header tags

Header tags are used for header creations i.e. by using these tags we can apply font changes.

The header elements are H1, H2, H3, H4, H5, and H6 with H1 being the highest (or most important) level and H6 being the lowest level.

Here is an example of Header tags:
<h1> 9 tips to speed up your website </h1>

<p>Paragraph of content</p>

<p>another paragraph of content</p>

<h2>Performance Analysis</h2>

<p>Paragraph of content</p>

<h3>Analyze your desktop and mobile performance with PageSpeed Insights</h3>

Responsive Design Meta Tag

The last important Meta tag is the Responsive Design Meta Tag. By using the viewport meta tag, we can control the layout for web pages on mobile browsers.


Example of Responsive Design Meta Tag:
  • <meta name="viewport" content="width=device-width,initial-scale=1"/>

Note: Do not use this Responsive Design Meta Tag if the pages on your site are unresponsive, as it will make the user experience worse.

Some tags may be skipped


These meta tags can be ignored:
  • Keyword tag: Google does not use the keyword Meta tag in web rankings.
  • Revisit after: This HTML tag is a command for the robot to return to the page after a specified amount of time. This tag is not used by any major search engine and has no value in SEO. It is better to avoid this tag and let it let the search engines decide how to crawl your site. Syntax: <meta name = "revisit-after" content = "7 days" />
  • Expiration/date: This tag defines the expiration date on your page. I personally wouldn't recommend this one, just remove this one if you are using it. Syntax: <meta content = 'sat, 02 jun 2021 00:00:00 GMT' http-equiv = 'expires' />
  • Site verification: Just ignore this. You can verify your website with Google Search Console and Bing Webmaster tools.
  • Copyright: Every website puts their copyright in the footer, so you don't need a separate tag.
  • Distribution: The "Distribution" value is supposed to be used to control who can access the document, usually set to "global".
  • Generator: The card is useless.
  • Cache control: This tag allows web publishers to determine how often a page is cached. In general, these are not required; we can only use HTTP header instead of this HTML tag.
  • The ODP Robots Meta Tag: Google no longer uses this Meta tag.
  • Geo Meta Tag: Google doesn't use the Geo Meta tag to rank pages.
Share optimized SEO Meta Kit for Blogspot

From the above documents, I have synthesized and created the standard SEO meta set for blogger, copy and replace your old meta set.

Replace the necessary ones with offline.

Conclude

So I have shared with you the documents about seo meta that I have synthesized on Google and other places about. Now you can easily use the smart HTML Meta tags.

Don't forget to comment below and share your opinion on HTML Tags. Thanks for reading!


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